Snow White and the Huntsman easily made it out of the woods at the box office this weekend, as the film’s debut far exceeded industry projections. The fairy-tale adaptation opened with a surprisingly robust $56.3 million, according to an estimate from distributor Universal Pictures — about $10 million more than pre-release audience surveys had indicated the film would bring in on its first weekend in release.
That meant that of the two films based on “Snow White” to hit theaters this year, “Huntsman” was the fairest of them all. Back in March, Relativity Media’s bouncier family version Mirror Mirror, starring Julia Roberts and Lily Collins, debuted with a weak $18 million and collected $62 million by the end of its run.
“Snow White and the Huntsman,” featuring “Twilight” star Kristen Stewart and Charlize Theron, has a darker tone than “Mirror Mirror.” Universal also spent much more to produce “Snow White” — about $170 million, compared with a $100-million budget for the Relativity film.
Those who saw “Snow White” in the U.S. this weekend gave the film an average grade of B, according to market research firm CinemaScore. Roughly 52% of the movie’s audience was over the age of 30, which could bode well for Stewart’s career. Overseas, “Snow White” debuted in 45 foreign countries and sold $39.3 million worth of tickets. It had the strongest debut in the United Kingdom, where the picture grossed $5.5 million, and also did well in Spain and Mexico. (Source)